Aug 20

How to Find a Trustworthy Jeweller

A local jewellery forms an important part of your jewellery shopping experience. True, nowadays you can purchase anything with the click of a button, but what happens when you need to have a diamond set, or a old jewellery repaired? It is the local jeweller that comes to your rescue.

Along with a host of other benefits, a local jeweller comes with the promise of a trustworthy buy, reliable advice and reasonable prices.

Here are some important tips to help you find a trustworthy local jeweller:

1. Ask for recommendations from family and friends.

There is a reason why there are so many online recommendation sites these days, it’s because other people’s experiences are the best way to gauge a product or service. If your family and friends highly recommend a particular jeweller, it may be a good place to start.

2. Search for jewellery industry affiliations.

Once you have a few jewellers in mind, check if any of them have important industry affiliations such as a membership with the American Gem Society or the Jeweler’s Vigilance Committee. Both these organisations require a high knowledge of products, ethical practices and compliance with legal rules. While every reputable jeweller may not be a member of these organisations and a membership may not necessarily guarantee a good experience, it is wise to seek jewellers that do have these affiliations.  

3. Check if they have an online presence.

True, not all local jewellers may be tech savvy, but it is a good indicator of their knowledge of online prices and whether they are innovating as fast as their competitors. An online presence gives you a good overview of their jewellery lines, designers and other essential information, that will give you an idea of whether it will be a good fit for you.

4. Find out their experience and expertise

Visit their store and see if it is busy and if the staff is patient and understanding. Find out the level of expertise of the staff. Check if they have any certified gemologist or GIA-educated salesperson on staff. Ask them if they have a bench jeweller for repairs and sizing. Also, be sure to ask them about deliveries, warranties and guarantees. A store with experienced staff will make you feel welcome, answer all your questions and not pressurise you with “limited time only” discounts. You can build a long-term relationship with such stores.

5. Check if their pricing is competitive

Be prepared to do a lot of online and offline research to find out if the jeweller offers competitive pricing. Find out the price of a particular size and quality of diamonds from potential jewellers and also online and then compare. Bear in mind that local jewellers may charge a little more than online ones owing to the value-added services they offer, but not a lot more.

Choose a local jeweller carefully, after giving a thought to all the above-mentioned considerations. A good local jeweller is a must to make your jewellry shopping smooth and hassle-free!

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